Page updated April 2022. Please email BruceLystad@gmail.com if you find any dead links. 

Bruce Lystad and HomesNW, Inc.

  • Bruce Lystad is the President of HomesNW, Inc., and a recognized expert in the real estate industry, having earned his license in 1988.
  • Top 1% Broker by sales volume, in Western Washington for John L Scott. (Award)
  • Ranked #143 by sales volume for all Brokers (7,800 appx) in King and Snohomish counties combined, in 2017 (Real Trends Magazine, Q1 2018)
  • Sold over $350 million in real estate, most of it as a Listing Broker, in 2017 (Real Trends Magazine, Q1 2018)
  • Specializes in marketing and sales of new home developments, as well as providing past clients with full-service marketing of their resale homes.  
  • Bruce is involved in land acquisition, community design and development, and serving new and past clients in all of their real estate needs.

1988 to 2021 - A quick recap - Bruce earned his license in April 1988 and hit the ground running, he was born to sell real estate. He immediately began representing Buyers in home purchases and quickly learned the Listing side. Within a year he moved into sales management at model homes at new home developments. From 1989 through 2001 he gained the experience and knowledge needed to be a successful Full Service Listing Agent for New Construction. He got his big break when he was granted an exclusive listing for Woodland Meadows in 2002. Since then, Bruce has been the exclusive Listing Broker for 490 homes in 21 developments, representing 10 builders. (current May 2021)

Although it sounds as if Bruce has no time, that is not true. He is highly organized with a proprietary cloud system that allows him to manage all aspects of his business from any internet connection. He also has a great team to assist with the mundane and routine tasks. With an active past client database of over 850 strong, he receives many referrals--mainly because he goes above and beyond, providing services most Brokers don't. One example is the big beautiful resale web sites with custom domain names. See www.WaverlyDriveHome.com for a recent example from 2020.

To Homeowners: ..."Everything I touch turns to Sold!..."

Statement by Bruce: ..."The best way to sell your home is to hire a Broker that sells a LOT of homes. I don't dabble in Real Estate. Real Estate is my career, my life. I am a Top 1% Broker by sales volume in Western Washington for John L Scott. I sell a LOT of homes, and because of that, I'm not alone.  When you hire me, I have a fantastic crazy talented team behind me--we all work together to sell your home.  My standard is to go "above and beyond" the industry standard of service. I provide top end services where other agents will tell you things are not necessary, or simply cut corners..."

Case in point:

..."Multiple studies by the MLS and other industry organizations, show very conclusively that there is a direct correlation between the number of days a home "sits on the market" before being sold--to the quality of and number of photographs. I spare no expense with photos, they are very expensive.  My photo shoots alone provide your listing with 25 or more stunning high-resolution photos that present your home to the market in the best possible light.  These are not amateur iPhone photos, or even quality professional photos. These photos are taken by a company that specializes in real estate photography. All they do is photograph new listings. I do this for every home, not just the "higher-end" homes. I schedule the shoot for the best time of day and insist on either of their top two most experienced photographers. I show up and monitor each photo session. The photos of your home will be nothing short of spectacular. 

Here is a before and after document showing the usual photos a Broker posts to the MLS, and then my photographer's photos--side-by-side. I got this listing after another Broker failed to sell the home. The difference in photography is so striking I made this PDF to show people--the epitome of "a picture is worth 1,000 words".

Why are high quality photographs so important?  --  A side-by-side comparison.​  (hit the "back" button on your browser to come back here)

Your photos and home listing will receive a custom domain name and web page like this one: www.WaverlyDriveHome.com, except with all your information and photos..."

..."Experience matters in this market. You need to stand out. This is not the time to be trying someone new to the industry or a discount volume Broker. Neither of those will go an inch over what is required. New Brokers don't have the experience to know what really works, and they don't have or don't want to spend the money to do everything I do for clients, and discount Brokers just dont do any extras or use top-end anything. It is vitally important that when your Broker goes "live" with your listing that everything is perfect. You only get one chance at a first impression. That's what I do each and every time..."

..."I will treat your home listing with the same care as my own home, or my Mother's home, which I sold in 2016.  I did nothing extra for her because I do my best work for every single client.  I can be reached at 425-750-7006..."

To Landowners

Are you on the fence about selling your home on a large parcel, or a vacant land parcel?  Start with finding out what your property is worth as it is right now, in the current market. I can do that for you right now, today. Do you want information about the development process and don't know where to begin? I have answers about the process, and can help you determine if selling to a developver is the right move for you.

I have been a Realtor® in the area for 33 years in April 2021. I work with a group of local builders and developers, family owned companies that have been building in this area for decades. There are many advantages to working with a local company; being vested in the area, they care about the community and have a local reputation at stake. They build homes and develop communities you would be proud to be a part of. And most importantly, there is no real estate commission on most land deals. That is $6,000 savings per each $100,000 your property sells for.  I make money on the backend, 1-2 years down the line when the homes that will be built there get listed for sale. I will receive the exclusive listing.  My goal now, in the beginning, is to bring you the landowner, together with the developer that will pay you top dollar. I match developers with landowners, and I will guide you through the entire process, and make it as easy and stress-free as humanly possible.

If you are interested in selling your property and want a comparative market analysis, or would like information about selling your land, or even the development process, give me a call today. I will look at anything from a half acre up to 20 acres from Seattle to Mount Vernon (for the larger pieces). I can be reached at 425-750-7006.

To Builders & Developers

Are you looking for extraordinary representation for your new construction project in Snohomish County, North King County, or the Greater Eastside? I specialize in new  construction sales and have an incredible track record. Right now my sales statistics are this:  1 of every 10 groups we can get through the door of your model home becomes a sale. A verifiable 1 in 10 visitors. That is an incredible number, and I have been holding that average for nearly 5 years. My program gets results.

UPDATE Mid 2020 through March 2022: Since the onset of Covid, from mid-year 2020 to now, my ratio of 1 sale to 10 visitors has improved! My closing to visitors ratio is now 1 sale to 5 visitors. I can only surmise that there are less "lookie loos" and that the people actually visiting developments are more serious about buying.

Here is a summary of my high-level marketing campaign:

You will receive:

Professional High-end Graphic Design & Branding of your Development

  • Development Logo and peripheral marketing material all branded to your development
  • Architectural Renderings (digital) in color to match your exterior paints
  • Floor plans professionally redrawn where necessary
  • Development Maps: Community (Plat) and Locator Maps
  • All onsite and offsite signage branded to your development

Custom On-and-Off-site Signage & Client 'Eye-catchers'
Professionally designed & strategically placed signage:

  • 4x8 Entry signs - permanent
  • 4x4 Off-site directional signs - permanent
  • 4x8 Off-site directional signs - permanent
  • Weekend 'Open House' bootlegs delivered and picked up
  • Custom lot signs; "Open" T-toppers, various starbursts as needed
  • A-boards, Entry Poles & Flags, Banners & Helium Tank & Balloons all on-site

Professional Community Management
On-site sales office, furnished with desk, chairs, Wifi, etc.

  • Staffed by trained, licensed Site Agents 6-7 days per week
  • On-site marketing materials; home flyers, community plat map, and inventory price lists
  • After hours flyer boxes stocked 24/7
  • Detailed weekly Traffic Reports & Agent Feedback after Agent previews and showings
  • On-site visitor registration and client management system to retain leads in-house

Custom Web Site for Your Development
Custom Domain Name and comprehensive web site for your community to include:

  • Beautiful Home Page with detailed community description
  • Interactive community map, current inventory and pricing, features (specs) and room counts by plan, exterior photos (or renderings), floor plans, interior and exterior photos, virtual tours, features by lot or plan, selling agent downloads and deal forms, locator map and directions, community features (utilities, parks & trails, shopping, freeway access, etc.)
  • Builder Bio page to instill trust in your Buyers
  • Web site optimized for search engine results from Google, Yahoo, Bing, etc.

Proprietary Site Management System - Cloud Based, Password Protected

  • Highly organized: We are cloud based and can conduct business 24/7 from anywhere with an Internet connection
  • Cloud "File Cabinet" publicly accessible to Selling Agents has all forms and addenda needed to write a deal
  • Cloud based traffic reports, lot tracking, listings, deals in progress, authorized changes, etc all online
  • Cloud "File Cabinet" with all Pending Deal documents (password protected)
  • Marketing material all stored online and kept current, changes usually made within minutes
  • Site-agents enter traffic as it happens and enter visitors to cloud database, we retain all leads in-house

Broker's Open (group events suspended due to Covid, not my choice, it's a mandate)

  • First email blast at plat opening goes to over 8,000 Brokers state-wide
  • After that, advertising from Bellingham through Seattle
  • Custom event flyer for Broker's Open
    • Physical delivery of counter cards to all appx 125 Real Estate Brokerages from Bellingham to Seattle
    • Electronic delivery to all Brokers statewide, three times
  • MLS event notices
  • Facebook marketing, and other social media marketing
  • Catered food, decorations, balloons, banners, etc.
  • Broker "must be present to win" drawings for very desirable 'give-aways' (iPads, weekend getaways, etc)

Northwest Multiple Listing Service

  • Listings current and updated as needed
  • High-end Professional photography, full color photos & 3D "walkthrough" Virtual Tours
  • Renderings and floor plans, replaced with full color photos as built

Online Advertising

  • Your custom development web site
  • JohnLScott.com photo galleries
  • Trulia.com, Zillow.com
  • Realtor.com
  • Social Media visibility: Facebook

There are also many non-traditional benefits to working with me. I'm not going to give away ALL my secrets on this public page. For more details, or to make an appointment for a complete marketing presentation, please call.

Page updated April 2022. Please email BruceLystad@gmail.com if you find any dead links.